People Make the Difference: Steering a Start-up to Success

A panel at the Charleston conference featured three CEOs of start-ups, who shared their experiences in creating and running a completely new organization. All of these companies are computationally sophisticated, so advanced technologically that it is hard to image established companies taking on their challenges. Another common theme is the importance of hiring and retaining the very best people, a matter in which start-up CEOs tend to be obsessive.

Notes on Publishing in an Emerging Economy

Well-intended government policy in an Eastern European nation is having unexpected results on school publishing, some of which are the precise opposite of what policymakers had hoped for. The problem is that those who draft policy have little imagination about how new programs will be taken up–and altered–in the marketplace.

Return of the Big Brands: How Legacy Publishers Will Coopt Open Access

Open access publishing has gone through a number of stages. Though different people will classify these stages in diverse ways, one way to view this is to say that since the initial period of advocacy for open access, commercial interests have entered this market and are now prepared to augment their positions by leveraging their elite brands, using them, as it were, to draw manuscripts for a family of cascading products.

Libraries and Consortia in the Context of a Publisher’s Strategy

Professional societies are facing growing resistance to place their publications in libraries. This results in these societies seeking arrangements with the largest commercial publishers, whose sway with libraries and especially library consortia is significant. Libraries have demonstrated a clear preference to work with the larger publishers over the smaller ones. This leads to increasing concentration and market power in the academic publishing industry.

Looking to the Future of Narrative

The novelist Iain Pears has produce a book on an interactive app, noting that his work had come up against the limitations of the printed page. What are the implications of experiments in narrative form for other kinds of publishing?

Interstitial Publishing

Interstitial publishing, when paired with interstitial reading, is a new form of publishing that aims to take advantage of what previously was viewed as lost time in between primary events during the day. Interstitial publishing seeks ways to create new users by creating content expressly for those brief moments, which heretofore went unexploited for productive aims.

Summertime and the Reading Is Easy

My nominee for a summer reading book, Mr. Penumbra’s 24-Hour Bookstore. This is a humorous book set in San Francisco. It playfully describes the clash between the new technology and the old world of printed books.

Thinking about Internet Scale

The Internet operates on a scale unlike anything we have seen before. How must publishing adapt to this scale? This requires more than thinking of the Internet as another format. The scale of the Internet requires us to invite machines into our research and publishing activity.

The Gatekeeper  Strategy in the Library Market

EBSCO is now, through the acquisition of YBP, the largest vendor to academic libraries of both serials and books. This is the beginning of a gatekeeper strategy, which will put EBSCO in a position to mediate a large proportion of the arrangements between publishers and libraries.

The Mixed Marriage of For-profit and Not-for-profit Publishing

Scholarly publishing is virtually unique in that it has significant representation by both for-profit and not-for-profit publishers. This alters the very nature of this segment of publishing, making the not-for-profits more business-like and forcing the for-profits to behave at times like mission-based organizations.

Connecting to End-Users

Digital media enables us to collect a huge amount of end-user data, far more than we could gather for print publishing. This presentation summarizes the way that data can be used to foster growth and concludes that end-user data is likely to require the creation of a new class of products.