SEO Still Matters: Building Blocks for the Future of Content Discoverability
As the search and user behavior landscapes undergo dramatic evolutions, marketers and others are left to wonder what SEO means for publishers now.
Stephanie Lovegrove Hansen is VP of Marketing at Silverchair, where she leads brand strategy across the Silverchair Platform and ScholarOne products. Her path through scholarly publishing has taken her from managing events and ebooks at the University of Virginia Press to community engagement and product operations with ScholarOne at Clarivate Analytics (creating a nice full circle moment when Silverchair later acquired ScholarOne). She’s been with Silverchair since 2017, minus that brief “sabbatical.” Stephanie is passionate about how technology companies engage with the scholarly publishing community, moving beyond static messaging and instead building meaningful bridges between platform innovation and the people who use it. A long-time volunteer with the Society for Scholarly Publishing, Stephanie has served as co-chair of the Marketing and Communications Committee since 2023. She also serves on the board of C4K, which supports youth outcomes through technology, arts, and mentorship. Through her writing for The Scholarly Kitchen, she hopes to explore the intersections of technology, community, and culture in scholarly publishing. She’s also a published poet whose love of em dashes precedes GPTs, and she’ll never accept the absence of an Oxford comma.
As the search and user behavior landscapes undergo dramatic evolutions, marketers and others are left to wonder what SEO means for publishers now.
We talk a lot about AI in scholarly communications and publishing, but today, we ask the Chefs: What’s your favorite AI hack?
Event planners are faced with the delicate balance between constructing spaces for deeper connection with the impact we’re having on our planet. Here’s what I’ve learned about planning events that prioritize sustainability.
Industry pros offer a marketing manifesto of sorts, to help our non-marketing colleagues see behind the curtain and understand how to best leverage these critical team members.
How can organizations facilitate safe and comprehensive engagement with AI? And how can individuals within those organizations engage and advocate for their own AI literacy?
These are not normal times. This is a time where we are all navigating new ways of being, new ways of shifting our horizons on an hour-by-hour and day-to-day basis. It’s a time to give grace to one another.
Results from the SSP survey on the changing nature of social media use by publishers, research societies, libraries, vendors, and others in our community.
Social media is changing — as we all reconsider our approaches and channels, we asked the community to weigh in with their response to the question, “How has your / your organization’s approach to social media changed in the last year?”
In the last of this series of posts about this year’s Annual Meeting, SSP’s Marketing and Communications Committee asked members of our community what the conference meant to them.
Stephanie Lovegrove Hansen sat down with the Co-Chairs of the SSP’s Annual Meeting Program Committee to learn more about the event and what we can look forward to.
Registration is open for the 2022 SSP Annual Meeting. We asked the community, “What are you most looking forward to about attending the SSP Annual Meeting in person?”
A glimpse behind the curtain on the planning for the SSP Annual meeting. A conversation between Stephanie Lovegrove Hansen, Lori Carlin, Yael FItzpatrick, and Cason Lynley on what to expect, how the shift to a virtual environment changes things, and how to get the most out of attending.
Stephanie Lovegrove Hansen discusses a new Silverchair report on how publishers are leveraging technology partnerships to adapt to the pandemic crisis.