Tao Tao is an independent consultant focusing on the Chinese academic market. She has worked in the scholarly publishing industry for her entire career, starting as Associate Editor of Chinese Medical Journal, the oldest academic periodical in China. Later she joined The Charlesworth Group, a UK publishing services company, and helped establish their first overseas office in Beijing and held the position of General Manager for 15 years before moving to the US office as Vice President of China Sales. Years of work in China and in the US has given Tao a good understanding of both the Chinese and Western community of academic communications.