Enriching Book Metadata is Marketing in the Digital Age
A study of how enriching keyword metadata improved sales of 4 publishers points to changes in how we should view marketing of books online.
A study of how enriching keyword metadata improved sales of 4 publishers points to changes in how we should view marketing of books online.
Judy Luther and Todd Carpenter look at the technological challenges of providing access to content in an increasingly dispersed and mobile world.
Authors are increasingly applying Creative Commons licenses to their content, when publishing it via Open Access. But after deciding to use a CC license, does it matter whether copyright is transferred to the publisher or if it is retained by the author. For some reasons, transfer to the publisher might be the right choice.
The STM Association Future Labs looks at technology trends.
What constitutes peer review of a data set?
Thoughts on Elsevier’s acquisition of Plum Analytics.
An interview with the team behind the new Release 5 of the COUNTER Code of Practice.
The IDPF and the W3C recently announced they were making plans to merge. Will this merger be good for publishers by integrating them more closely into the community that manages the web infrastructure? Or will the merger result in diminishing publisher control over one of the important distribution standards for digital texts? The past five years of experience doesn’t give reason to be reassured of the outcome.
The International Association of STM Publishers released its Future Trends for 2020 last week. The sea upon which publishers sit is choppy and full of cross currents, that could prove perilous or fortunate, depending on one’s perspective and reaction.
During the AAP/PSP annual meeting last week, a panel discussion with representatives of a consortia, a publisher, and a technology provider explored the topic of text and data mining.