Why Some Publishers are Requiring ORCID iDs for Authors: An Interview with Stuart Taylor, The Royal Society

A group of eight publishers today announced that, during 2016, they will begin requiring authors to use an ORCID identifier (iD) during the publication process. The first to do so is The Royal Society, which has introduced this requirement beginning January 1, 2016. In this interview, their Publishing Director, Stuart Taylor, explains why.

The Terrible Burden of a Prestigious Brand

While all publishers like to have a strong brand, some brands are so prestigious that they actually serve to paralyze the managements responsible for them, making it impossible to introduce innovations and to develop the business. Vast bureaucracies arrive whose purpose is not to develop the business but to protect the vaunted brand. This is a management problem, not a marketing one, but it can stymie a publisher from pursuing a progressive agenda.

All about ORCID

Last week ORCID published the results of its first major survey. Around 6,000 respondents globally – ORCID record holders and non record holders – provided feedback on their perceptions and understanding of ORCID. Find out what they said…