Privacy and the University Press

As university presses become more involved with D2C marketing, they are going to confront the need for clearly articulated privacy policies. The time to put those policies in place is now.

Occam's Reader: An Interview

Interlibrary loan is a complex and difficult issue in the realm of ebooks. A new tool called Occam’s Reader hopes to simplify the process for libraries, provide better service to users, and reassure publishers worried about rights management.

The Four Yorkshiremen: What Do Researchers Want?

Scholarly Kitchen chef, Robert Harington asks “what do researchers want?” From those in mathematics to tumor immunology, from gerontology to Melville studies, the answer is often “to do my research in the best way possible.” Using a dose of pythonesque humor, this post chips away at this question, providing an interesting example of how the American Chemical Society is thinking through such issues.

Data Detectives: Investigating What is, and What is Not, Measured

Businesses are using more data than ever to inform decision making. While the truly large Big Data may be limited to the likes of Google, Amazon, and Facebook, publishers are nonetheless managing more data than ever before. While the technical challenges may be less daunting with smaller data sets, there remain challenges in interpreting data and in using it to make informed decisions. Perhaps the most daunting challenge is in understanding the limitations of the dataset: What is being measured and, just as importantly, what is not being measured? What inferences and conclusions can be drawn and what is mere conjecture? Where are the bricks and mortar solid and where does the foundation give way beneath our feet?

Inadvertent Innovation

While we usually think of innovators as visionaries with big ideas that challenge the very assumptions of the way we conduct our lives, many innovations seem to happen almost by accident. The challenge is how to make these accidents occur more often and to benefit from them.

Marketing in the Stream

Social media presents a new set of marketing opportunities for publishers, the most important of which is a new paradigm for thinking about the world of digital media, which now is the world of the social stream instead of the world of cyberspace.