Developing the Infrastructure for Direct Marketing
In order for publishers to engage in direct marketing, they have to build new infrastructure. Simon & Schuster is hinting at new developments with its use of QR codes.
In order for publishers to engage in direct marketing, they have to build new infrastructure. Simon & Schuster is hinting at new developments with its use of QR codes.
Learned societies are likely to be significantly affected by OA mandates, yet many remain silent, and may be ill-informed. What is their path forward?
Creative people are using our inputs — and letting us do the same — to drive more creativity.
An essay on the Beatles and their business model, which emphasized paid content, now called “toll-access” content. The question is how the Beatles would have been different if they had worked in an era where content was expected to be free.
An interesting video showing one reason why it makes sense for food in an ad to look different from food you’re served.
Fifty-one journals are suspended from the Journal Citation Report for “anomalous citation patterns.” Whether or not you agree with the impact factor, sanctions help maintain the integrity of the scientific publishing enterprise for everyone.
PDA as presented to the AAUP. Slides from Joe Esposito and Rick Anderson. Enjoy!
The participants in the recent SSP session debating the value of publishers reflect on the session, the audience interactions, and their talks. And, of course, the Romans.
The brouhaha at the University of Virginia raises key questions for everyone in the scholarly communications world — about whether we can exert control, or only respond to change.
Is running a business without a start-up mentality dangerous in our fast-paced technological world? It’s all a matter of risk and reward.
Two separate but coincidental stances toward money and OA show that when it comes to getting things done, there’s nothing quite as useful as the right incentive — even when it turns OA principles on their head.
With the world changing radically, associations are struggling to attract and retain members, offer satisfying programs, remain financially efficient, and look into the future. A new book provides a lot of sound advice in very little space.
PeerJ is bringing something new to scholarly publishing, but it’s not a business model or a technology approach — it’s a mindset.
The details of PeerJ’s business model raise many questions, some of which may pertain to inherent Silicon Valley ways of doing business, others to efforts to create a community of required activity.
How have publishers changed over the past decade? What have been the most important advances? The Chefs tackle the question, with some surprising answers (they might have even surprised themselves).