We’re all familiar with the differences between how food in advertisements looks compared to what we actually buy. But this video of how a McDonald’s Quarter Pounder is photographed sheds a little light on the underlying reason for some of the manipulations — truth in advertising. That is, only by making some adjustments can McDonald’s show people what they’re getting.

Tomorrow in the US, on the 4th of July, you should be grilling your own burgers.

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Kent Anderson

Kent Anderson

Kent Anderson is the CEO of RedLink and RedLink Network, a past-President of SSP, and the founder of the Scholarly Kitchen. He has worked as Publisher at AAAS/Science, CEO/Publisher of JBJS, Inc., a publishing executive at the Massachusetts Medical Society, Publishing Director of the New England Journal of Medicine, and Director of Medical Journals at the American Academy of Pediatrics. Opinions on social media or blogs are his own.


1 Thought on "The McDonald's Beautification Project — Same Ingredients, Styled for Clarity"

It is fascinating to learn how they “doctor” the food to make it look more appealing in the ads. I created a similar project with burgers from McDonalds, Wendy’s and Burger King that showed the difference between the real thing and the advertised version. Regardless of how McDonald’s reps spin their photo shoot, the real thing varies enough from the photoshopped version to be called “misleading advertising.” Check my comparisons at http://www.rey.ca

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