How Not to Negotiate for Digital Rights
Jonathan Galassi misses the boat when he tries to argue with authors on moral grounds. Appeal to their pocketbooks.
Will Ad Targeting Lead to a Lesson in Moderation?
Targeting ads isn’t logically sustainable. But will the direct marketing mindset concede its limits in the advertising age?
The Unstoppable Corporate Force Meets the Immovable Social Network
The companies behind social networks and media are running into conflicts with their users as they try to generate revenue from their services. Recent moves by Google, Facebook and AT&T are all sparking controversy as each encounters opposition to their business models from their customers.
Academia and STM Publishing Have Gone Electronic
How much more data will it take before everyone gets it?
The Real-time Web May Kill the Radio Star — Unless Radio Toughens Up
The WSJ stance against Google reveals the power of the real-time Web and value-inertia among the ad sales people at WSJ, not predation by Google.
When Less Is More: The Upside of Paywalls and Delisting from Google
Rupert Murdoch’s recent moves have challenged the widely held notion that Google and the traffic it generates are essential to a successful web publishing business. Is it better to have lots of freeloading readers or a much smaller group of paying customers? Could the rumored search engine subsidies help support struggling scholarly publishing activities?
A Library Card Under the Christmas Tree
‘Twas the month before Christmas, and by listening hard, you can hear Joe Esposito yearn for a library card. The reasons are simple, yet give publishers pause. No wonder Joe’s only hope is with Santa Claus.
Can the Creativity of Social Persuasion Cure “Corporate Asperger’s Syndrome”?
When we lose track of the social role of our materials, we miss opportunities to accomplish our goals in refreshing ways.
Professional and Scholarly Publishing Leads the Market for Ebooks by a Wide Margin
Professional and scholarly titles dominate the ebook market, and are destined to grow further. So why is the media looking the other way?
A One-Graphic Thermometer for the Economic Slowdown
When money is treated as materials rather than a rate of activity, GDP can quickly freeze, as this graphic shows.
More Viewers Watching More Ads — The Lessons of the DVR Paradox
DVRs increase viewership and engagement with advertising. Will we be able to recognize the equivalents in our industry when they arrive? Are some here already?
Publishing in the Google Ecosystem
Complaints against Google miss the point — it’s the Google Era, and publishers who work well with this major upstart have plenty to look forward to.
The Hidden Economic Carnage in Science and Education
Economic statistics don’t measure science or training well. Our fields are being hurt inordinately, but the damage isn’t being measured. What will it mean long-term?
DeepDyve — iTunes comes to Science Publishing
What will $0.99 per article do to the access debate?
Morgan Stanley’s 2009 Trends Favor the Mobile and the Social
Mary Meeker from Morgan Stanley presents her Internet and economic trends for the sixth year, and it’s another tour de force.