Ask The Chefs: "What is ‘International’ in Publishing Strategy Today?"
The chefs are asked about international publishing strategy and so are you. Tell us how you’d answer today’s question!
And the New Maxwell Perkins is . . . Google!
Google recently disclosed that they give Web sites higher ranking if they are encrypted. This is but one example of how Google serves as a gatekeeper of the Internet, making cultural decisions in the name of technological elegance.
A Day at the Beach — How the Messiness and Unpredictability of Journals Thwart Granularity
Attempts to use new measurements to more finely predict or represent journal quality are bound to falter because of some qualities inherent to journals themselves.
Some Practical Steps toward D2C Marketing
Although there are clear benefits to being a large publisher to engage in D2C sales, there are practical steps that even the smallest publishers can take. Here is a summary of some options.
How Important Are University Press Books to the Library? One Case Study
How much of the book usage in a research library collection involves books from university presses? Findings from this case study suggests that the answers are complex and, to some degree, suprising.
The Quest for the Perfect Vendor
There is no comprehensive solutions provider for academic book publishers today. The emergence of such a vendor could transform the academic book publishing world by inviting new entrants into the marketplace.
How to Shoot the Moon with D2C Sales
In order to build direct-to-consumer sales, university presses should consider streamlining their publishing programs and focus on a small number of subject areas, even just a single area.
The Journal Redesign — More Complicated, More Costly, and More Strategic Than Ever
Journal redesigns seem to be occurring more frequently — and are certainly more complex — than in the past. What motivates a publisher and editor to undertake a redesign? And why is it so complex, costly, and strategic today?
Open Access Publication Gains Acceptance With Authors, Licenses Still Problematic
A recent survey of authors by Taylor and Francis reveals growing acceptance of open access publishing; however, Creative Commons licensing may still pose a problem.
Hiding in Plain Sight — Is the Subscription Model the Optimal Business Model for the Digital Age?
The half-forgotten subscription model deserves our praise and renewed attention. In the Digital Age, it has become more popular than ever.
How Important Are Library Sales to the University Press? One Case Study
A study of sales data for 2012 imprints from the University of Chicago Press offers tantalizing hints about the importance (or lack thereof) of library sales to university presses — particularly with regard to scholarly monographs.
Author vs. Author: The Authors Guild and the Authors Alliance Set to Duke It Out?
The emergence of the Authors Alliance is causing consternation among some members of the traditional publishing community, most notably the Authors Guild, which has already issued a sharply-worded critique. But what is the Alliance actually going to do? They’re not really saying.
Identity Crisis — Does Print Need to Die for Online to Flourish?
The bias against printing has a technological basis and some business rationale, but are we underserving our role as “content marketers” by shutting down this option out of hand?
Build a Better Mousetrap
The best way to increase D2C sales is to work in increasing the traffic to your site. Without traffic, there can be few sales. Unfortunately, the university press community has paid little attention to building Web traffic.
A Report from Inside Innovation — The Excitement and Uncertainty of the New
In the midst of a couple of major projects, here are some top-of-mind lessons from cultivating and sharing ideas on the long road of innovation.