An Industry Pining for Bookstores

Publishing does not take place in a vacuum but in an ecosystem. The book business is changing not because of a preference for digital books but because physical bookstores are being removed from the ecosystem.

Open Access and Professional Societies

Let’s imagine that open access publishing becomes the norm. What will the implications be? One implication is that it will likely create significant pressure on professional societies, which will seek new business arrangements to augment their income and keep their society together.

Scholarly Kitchen Podcast: OK Google — What's Next?

In this episode, Scholarly Kitchen Chef David Smith, Head of Innovation with CABI’s Plantwise initiative, talks with podcast host Stewart Wills about some of the recent news from Google’s annual I/O conference — including thoughts on Google Glass as a […]

Putting Freemium Marketing into Context

This is a slide presentation on freemium marketing, which was delivered at the 2013 SSP conference. The key argument is that freemium marketing is a form of product sampling, which must be integrated into the overall marketing plan.