The Scholarly Kitchen

What’s Hot and Cooking In Scholarly Publishing

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Archives: Marketing

You Won't Believe What People Are Doing With Their Pants at Kmart!

Kmart = hip? Of course, as they demonstrate taboos, when combined properly, can be funny and memorable.

  • By Kent Anderson
  • Apr 19, 2013
  • 0 Comments
  • Time To Read: < 1 min

Gold for Gold — Royal Society of Chemistry Uses OA as Incentive to Sell "Big Deal" Site Licenses

A clever way to sell institutional site licenses and Gold OA together helps one publisher find the fulcrum amidst uncertainty.

  • By Kent Anderson
  • Apr 11, 2013
  • 4 Comments
  • Time To Read: 3 mins

What the Heck Does a Book Cost?

The sheer number of new marketing programs for books makes it hard to determine just how much a book costs. This post details all the factors involved with pricing.

  • By Joseph Esposito
  • Apr 8, 2013
  • 15 Comments
  • Time To Read: 6 mins

Librarians and Societies and Publishers – Oh My!

A meeting between librarians, publishers, and society leaders reveals common concerns and the ways in which roles are overlapping and mingling.

  • By Alice Meadows
  • Apr 3, 2013
  • 5 Comments
  • Time To Read: 3 mins

The Lens We Look Through — Are We All About Containers or What Goes Into Them?

An analysis of publishing costs continues the theme of accountability and transparency, but perhaps focuses too much on the containers of information rather than how and why the containers are filled in the first place.

  • By Kent Anderson
  • Apr 2, 2013
  • 23 Comments
  • Time To Read: 4 mins

Another Door Opens (Quietly) for MOOCs

Recent initiatives around MOOCs, if successful, may open a completely new chapter in the history of colleges and universities. It’s hard to see what serious roadblocks remain.

  • By Rick Anderson
  • Mar 28, 2013
  • 17 Comments
  • Time To Read: 3 mins

"By Scientists, For Scientists" — Deconstructing a Misguided, Misleading, and Thoughtless Cliché

A common marketing cliche turns out to be empty of anything but rhetorical power when examined more carefully.

  • By Kent Anderson
  • Mar 28, 2013
  • 12 Comments
  • Time To Read: 2 mins

Who Is the Mook Among the MOOCs?

Who will be the winners and losers in the world of MOOCs? It may be that the decision by prominent universities to partner with online venues may undermine their own activities.

  • By Joseph Esposito
  • Mar 26, 2013
  • 8 Comments
  • Time To Read: 6 mins

Are Scholarly Societies Still Relevant to Young Researchers? Perhaps Surprisingly, Yes They Are

Remaining relevant requires action, and new research suggests it’s not too late for these actions to retain younger members, who remain interested in what professional and learned societies can and do offer.

  • By Alice Meadows
  • Feb 27, 2013
  • 10 Comments
  • Time To Read: 4 mins

Rewarding Reviewers: Money, Prestige, or Some of Both?

Are editors, reviewers and authors ready for a commercial solution to peer review? Survey results are in!

  • By Phil Davis
  • Feb 22, 2013
  • 12 Comments
  • Time To Read: 4 mins

And Now We Are Five — The Scholarly Kitchen Reaches the Half-Decade Mark

The Scholarly Kitchen turns five this month. How time flies when you’re having fun.

  • By Kent Anderson
  • Feb 21, 2013
  • 4 Comments
  • Time To Read: 2 mins

What Scholarly Publishers Can Learn from Bookish

Bookish is a new online bookstore and discovery service. It is a joint venture of three publishers and presents a useful model for what scholarly publishers could do in building their own online bookstore.

  • By Joseph Esposito
  • Feb 13, 2013
  • 14 Comments
  • Time To Read: 6 mins

SSP Launches Sharp, Redesigned Web Site

The Society for Scholarly Publishing (SSP) launches its new Web site — a sharp, usable, and useful update that makes it easier to take advantage of SSP resources.

  • By Kent Anderson
  • Feb 11, 2013
  • 2 Comments
  • Time To Read: 2 mins

In Praise of "Double-Dipping" — Fairness, Affordability, Vitality, and Sustainability

By labeling activities that make things affordable and alleviate pressures throughout the system, those who argue against “double-dipping” are not only making things less affordable, but putting forth double-standards.

  • By Kent Anderson
  • Jan 29, 2013
  • 5 Comments
  • Time To Read: 7 mins

The Shadow of the MOOC Grows Longer

Will massive open online courses (MOOCs) disrupt higher education? With recent announcements, the potential seems to be growing.

  • By Rick Anderson
  • Jan 25, 2013
  • 12 Comments
  • Time To Read: 2 mins

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Society for Scholarly Publishing (SSP)

The mission of the Society for Scholarly Publishing (SSP) is to advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking. SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.

The Scholarly Kitchen is a moderated and independent blog. Opinions on The Scholarly Kitchen are those of the authors. They are not necessarily those held by the Society for Scholarly Publishing nor by their respective employers.

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