Journal redesigns seem to be occurring more frequently — and are certainly more complex — than in the past. What motivates a publisher and editor to undertake a redesign? And why is it so complex, costly, and strategic today?
Revisiting Joe Esposito’s 2011 post on the challenges and the strategies for moving textbooks into the digital era.
A quick analysis of data based on an insight from the New York Times’ “Innovation” Report suggests that the home page dominates thinking far too much, leading to blind spots about what really deserves our design attention.
The New York Times’ “Innovation” Report will hit a lot of nerves when it comes to strategy, long-term transformation, investment, digital operations, silos, print legacy, and organizational culture. And it will remind you how barely contained panic looks to others.
The bias against printing has a technological basis and some business rationale, but are we underserving our role as “content marketers” by shutting down this option out of hand?
The best way to increase D2C sales is to work in increasing the traffic to your site. Without traffic, there can be few sales. Unfortunately, the university press community has paid little attention to building Web traffic.
The problem of piracy is not easily solved with legal or even technical initiatives. To make piracy less significant, publishers need to create a different kind of content service, one that is resistant to piracy because of its dynamic nature.
A sense of gloom hangs over academic publishing these days. As library budgets are cut, and the fear of OA mandates cutting profit margins clouds publishers’ sense of their place in the world, what is it like to be a publishing professional in this era of climate change?
The Onion’s ever-entertaining fake news service offers up this perfect explanation of the current state of social media, as the established companies scramble to remain relevant.
A survey of university presses on selling books directly from their Web sites shows that for most presses, sales hover around 1% of total volume, but a concerted effort to improve Web marketing could increase that figure to 3% or perhaps even more.
SXSW Interactive is over, but the impact is not. Why SXSW continues to be relevant to business and publishing.
Social media presents a new set of marketing opportunities for publishers, the most important of which is a new paradigm for thinking about the world of digital media, which now is the world of the social stream instead of the world of cyberspace.
A look at how Facebook increasingly filters the content you see, and how its business model is at odds with the needs of its users.
Revisiting Todd Carpenter’s 2012 post on the value of altmetrics.
The Jack Andraka story develops further. SSP pages on Wikipedia are taken down by a disgruntled commentator. And Andraka’s draft paper gets a preliminary review, and both the reviewers and Andraka admit it’s less game-changing than the media has led us to believe.