Putting Freemium Marketing into Context

This is a slide presentation on freemium marketing, which was delivered at the 2013 SSP conference. The key argument is that freemium marketing is a form of product sampling, which must be integrated into the overall marketing plan.

The Personality of a Publisher

While we tend to think of publishing as an attempt to make objectively true comments about the quality of research, in fact publishing is driven by personality. Services that try to eliminate such personality are likely to see personality reassert itself in other ways.