We were wrong to expect that online publishing would be cheaper and simpler than print. Acknowledging that, and facing the slower, more complicated commercial world it has created, could put us on a better path.
How you too can use the internet to gain fame and fortune. Or perhaps a realization of the randomness of recognition.
We often talk about how our customers (a.k.a. users, researchers, authors, readers, etc.) are being overwhelmed by the flood of information available today. Let’s not forget that we are consumers of information as well. How are we handling information overload? […]
Guest Chef Phill Jones takes a look at an often under-recognized population of researchers and suggests why publishers should give them more attention.
Social media giant (and information tool) Twitter has casually suggested to its users that it might be changing its algorithm. But has it considered what the implications for users might be? The users have and they are worried.
A research report on direct-to-consumer marketing is provided here. The study was first announced on the Scholarly Kitchen. The report includes a survey of current university press practices and recommendations for steps to take to improve performance.
There is no comprehensive solutions provider for academic book publishers today. The emergence of such a vendor could transform the academic book publishing world by inviting new entrants into the marketplace.
An overview of new tools available, to help us consider how publishing may better incorporate technology in the context of a connected society.
Journal redesigns seem to be occurring more frequently — and are certainly more complex — than in the past. What motivates a publisher and editor to undertake a redesign? And why is it so complex, costly, and strategic today?
Revisiting Joe Esposito’s 2011 post on the challenges and the strategies for moving textbooks into the digital era.
A quick analysis of data based on an insight from the New York Times’ “Innovation” Report suggests that the home page dominates thinking far too much, leading to blind spots about what really deserves our design attention.
The New York Times’ “Innovation” Report will hit a lot of nerves when it comes to strategy, long-term transformation, investment, digital operations, silos, print legacy, and organizational culture. And it will remind you how barely contained panic looks to others.
The bias against printing has a technological basis and some business rationale, but are we underserving our role as “content marketers” by shutting down this option out of hand?
The best way to increase D2C sales is to work in increasing the traffic to your site. Without traffic, there can be few sales. Unfortunately, the university press community has paid little attention to building Web traffic.
The problem of piracy is not easily solved with legal or even technical initiatives. To make piracy less significant, publishers need to create a different kind of content service, one that is resistant to piracy because of its dynamic nature.