This often hilarious and insightful talk from Darius Kazemi starts off as perhaps the best parody you’ve ever seen of a TED Talk, someone explaining their secrets of success and how you too can use the internet to achieve fame and fortune. It’s a cutting piece of satire, taking to task the solipsism and overexuberance of the internet age, the unwavering faith in online communities and some of the absurdities of sharing culture.

That would be enough on its own, but Kazemi then follows up the parody with a deeper level of analysis, looking at his own creative projects and trying to understand why some have caught on and drawn attention, while others withered on the vine. In the end, he realizes the randomness of recognition, that it is largely a matter of luck and prior privilege. Well, either that or a butterfly flapping its wings in the rainforest at the right time…

David Crotty

David Crotty

David Crotty is the Editorial Director, Journals Policy for Oxford University Press. He serves on the Board of Directors for the STM Association, the Society for Scholarly Publishing and CHOR, Inc. David received his PhD in Genetics from Columbia University and did developmental neuroscience research at Caltech before moving from the bench to publishing.

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