Build a Better Mousetrap

The best way to increase D2C sales is to work in increasing the traffic to your site. Without traffic, there can be few sales. Unfortunately, the university press community has paid little attention to building Web traffic.

The Expert

The intersection of vague business plans and practical implementation is often a frustrating process.

Rearguard and Vanguard

The problem of piracy is not easily solved with legal or even technical initiatives. To make piracy less significant, publishers need to create a different kind of content service, one that is resistant to piracy because of its dynamic nature.