Update: The Power of Print! (As Seen on YouTube)
The “Power of Print” ad blitz enlists YouTube to get its message out, inviting the question: If print isn’t dead, why?
The “Power of Print” ad blitz enlists YouTube to get its message out, inviting the question: If print isn’t dead, why?
Jason Lanier’s manifesto about the open culture exposes its lack of ingenuity, its commercial depredations, its amoral world view, and its elitist predilections. It’s worth reading in full.
Four different information industry executives’ perspectives seem to converge on customization. Customers want what they want, when and where they need it, and expect providers to anticipate those needs accurately.
Targeting ads isn’t logically sustainable. But will the direct marketing mindset concede its limits in the advertising age?
The WSJ stance against Google reveals the power of the real-time Web and value-inertia among the ad sales people at WSJ, not predation by Google.
DVRs increase viewership and engagement with advertising. Will we be able to recognize the equivalents in our industry when they arrive? Are some here already?
Newspapers created a choke point for information supply. How do we avoid creating a hole at the center in the age of the demand economy?
Image via Wikipedia Jim Spanfeller, who is leaving his role of CEO of Forbes.com, recently wrote a provocative piece about online advertising entitled, “Publishers Are Killing Web Advertising’s Potential With Misguided Pricing.” His compelling complaints have to do with publishers […]
Twitter’s initial business model won’t be about advertising, proving again how different distribution is these days, and how well Twitter might understand this.
Is “Mine” an experiment in custom publishing? Or a cynical PR effort to support a last gasp of print advertising?
While Google and Yahoo dominate online advertising in a keyword environment, could Facebook’s system dethrone them?