Update: The Power of Print! (As Seen on YouTube)
The “Power of Print” ad blitz enlists YouTube to get its message out, inviting the question: If print isn’t dead, why?
“You Are Not a Gadget” — Why Open Culture and Technocentric Philosophies Are Ruining Our Lives
Jason Lanier’s manifesto about the open culture exposes its lack of ingenuity, its commercial depredations, its amoral world view, and its elitist predilections. It’s worth reading in full.
From the SIIA: Four Executives Describe the Past and Look Into the Future
Four different information industry executives’ perspectives seem to converge on customization. Customers want what they want, when and where they need it, and expect providers to anticipate those needs accurately.
Will Ad Targeting Lead to a Lesson in Moderation?
Targeting ads isn’t logically sustainable. But will the direct marketing mindset concede its limits in the advertising age?
The Real-time Web May Kill the Radio Star — Unless Radio Toughens Up
The WSJ stance against Google reveals the power of the real-time Web and value-inertia among the ad sales people at WSJ, not predation by Google.
More Viewers Watching More Ads — The Lessons of the DVR Paradox
DVRs increase viewership and engagement with advertising. Will we be able to recognize the equivalents in our industry when they arrive? Are some here already?
Is There a Hole in the Middle of the Information Age?
Newspapers created a choke point for information supply. How do we avoid creating a hole at the center in the age of the demand economy?
Online Advertising — Are Publishers Squandering the Opportunity?
Image via Wikipedia Jim Spanfeller, who is leaving his role of CEO of Forbes.com, recently wrote a provocative piece about online advertising entitled, “Publishers Are Killing Web Advertising’s Potential With Misguided Pricing.” His compelling complaints have to do with publishers […]
Twitter’s Business Model Emerges
Twitter’s initial business model won’t be about advertising, proving again how different distribution is these days, and how well Twitter might understand this.
Is “Mine” Just a Stunt?
Is “Mine” an experiment in custom publishing? Or a cynical PR effort to support a last gasp of print advertising?
Advertising: Social vs. Keyword
While Google and Yahoo dominate online advertising in a keyword environment, could Facebook’s system dethrone them?