What We Got Wrong About Books

Lack of information about how books are actually used has resulted in a set of actions that don’t make solid economic sense. Now that more end-user information is becoming available, the book business is likely to adjust its practices.

Trust, Privacy, Big Data, and e-Book Readers

At the opening of the Frankfurt Book Fair this year, a pre-meeting session was held called CONTEC. This follow-up to the much beloved, but now defunct, O’Reilly Tools of Change conference brought together an interesting mix of leadership from traditional […]

Data Detectives: Investigating What is, and What is Not, Measured

Businesses are using more data than ever to inform decision making. While the truly large Big Data may be limited to the likes of Google, Amazon, and Facebook, publishers are nonetheless managing more data than ever before. While the technical challenges may be less daunting with smaller data sets, there remain challenges in interpreting data and in using it to make informed decisions. Perhaps the most daunting challenge is in understanding the limitations of the dataset: What is being measured and, just as importantly, what is not being measured? What inferences and conclusions can be drawn and what is mere conjecture? Where are the bricks and mortar solid and where does the foundation give way beneath our feet?