What’s In a (Journal) Name?

The name of a journal extends far beyond what it publishes. United brands (Nature, JAMA, Cell, Science, IEEE, PLoS) create powerful signals in the marketplace. They can also be overextended.

Branding, Plausible Deniability, and the New York Times

Publishing materials under a trusted brand, then attempting to disavow that content when complaints arise about bias and professionalism doesn’t reflect well on the New York Times, paper or corporation. Having a portfolio of products requires responsible management of the brand constellation. Hiding out in the thicket of brands is craven.