What’s in a Name? The Stories Behind Some Scholarly Publishing Brand Names
Find out how Ripeta, ResearchFish, Publons, Morressier, Quartzy, Zanran, Quertle, Citavi, Writefull, Gigantum and Kudos got their names.
Support Science by Publishing in Scientific Society Journals
While few will disagree with their motives, the authors provide no roadmap for scientific societies. It may be time to learn from the successes of commercial rivals.
What Does "Brand" Mean for Library-based Presses?
Library-based publishing is growing. A recent survey in Australia shows that “increasing visibility of the university brand” is a common objective. Charlie Rapple considers some of the challenges relating to brand for this growing sector.
Buried in the Matryoshka — Unpacking the "Value Add" of Peer Review
Publishers often slap labels on activities that are complex, expensive, and high-value. Worse, we often accept people calling these activities “value-add” when they are core functions of how scientific information shared.
PubReader — Obscuring Journal Branding for the Sake of Repository Branding
A new way to view journal content in PubMed Central casts journal branding aside for a uniform PMC approach.
What’s In a (Journal) Name?
The name of a journal extends far beyond what it publishes. United brands (Nature, JAMA, Cell, Science, IEEE, PLoS) create powerful signals in the marketplace. They can also be overextended.
Branding, Plausible Deniability, and the New York Times
Publishing materials under a trusted brand, then attempting to disavow that content when complaints arise about bias and professionalism doesn’t reflect well on the New York Times, paper or corporation. Having a portfolio of products requires responsible management of the brand constellation. Hiding out in the thicket of brands is craven.