The Fall and Rise of Market Segmentation
Recent court rulings concerning copyright have put an end to traditional market segmentation practices, but new forms of segmentation will arise based on the analysis of data about individuals.
Recent court rulings concerning copyright have put an end to traditional market segmentation practices, but new forms of segmentation will arise based on the analysis of data about individuals.
A survey of multiple scientific and academic domains about open access publishing provides an interesting snapshot, but fails to provide much actionable data as it conflates too many areas into one.
Click-through agreements are efficient for publishers and software companies to offer, but is it right for this efficiency to cloud the rights picture? Can’t we create systems that are slightly more subtle and customized?
The CC-BY license is assumed to be an open access standard, but the situation is complex — for funders, authors, universities, and publishers of all types. Perhaps a less dogmatic approach would serve all parties better.
Universities should seek to retain control of their copyrights and develop mechanisms to monetize them to ensure the financial health of the institutions. This is a proposal that sides neither with open access advocates nor with the interests of commercial organizations.
A fundamental confusion between articles and data leads to a call for more CC licenses and less copyright. But why are data being closed down while articles are being opened up? Is there a fundamental misunderstanding of copyright, licensing, and rights?
Publishers have lost ground in the public debate of the role of publishing in scholarly communications. A new strategy is needed, one that emphasizes preemption, cooptation, and innovation.
“How Open Is It?” offers a useful set of parameters for defining “open,” but some fundamental questions remain, including the commercial and social consequences of free distribution.
While the effect of piracy on some book sales is still debatable, college textbooks lose sales when online file-sharing becomes prevalent. A recent examination of the situation in a market outside the U.S. provides a laboratory example.
The author recounts an experience in which one of his blog posts. He was saved when an Internet community rode to his rescue.
Vitriol may have obscured important points in a post last week. The growing business strategy of our era is to drive the cost of everyone else’s product to zero in order to make more money from your own product. This imbalance stifles innovation and creation.
The GSU case serves as a strong rebuke for publishers over fair use and copyright claims, while recognizing that some boundaries remain.
DRM (digital rights management) is a problematic response to a complex situation where copyright infringement becomes common. A management team needs a clear, progressive strategy to offset unauthorized use and may choose to drop DRM
A new report for the Center of Economic Development suffers from a strong bias in its authorship. But beyond that, its implicit complaints, if addressed completely, would lead to a trainwreck in the world of scholarly communication. Is nobody thinking these things through?
The future of copyright will apparently involve catching up with technological change, cultural expectations of fairness, creative pressures for re-use, and many other factors. The Chefs cook up an interesting set of scenarios and ideas on this month’s question.