There is a certain fundamentalism that pervades discussions around open access policies and business models. On the one hand there are the advocates, and through the laws of conservation of energy, the equal and opposite reaction of anti-open access advocacy. There seems little room for rational debate about open access in the midst of such an antagonistic atmosphere.This post asks us to spend our time thinking through a range of open access models, experimenting and refining, rather than forcing ourselves down the road of policy mandates that potentially discourage innovation.