Spam versus Targeting — Which Approach Will Define the Age of Abundance?
As spam defines one end of abundance, targeting enters to deflect the damage. Can they co-exist? Or will one become the defining trait of the age?
As spam defines one end of abundance, targeting enters to deflect the damage. Can they co-exist? Or will one become the defining trait of the age?
Looking back, it’s clear Apple’s development of iOS and its device strategy has taken them down paths they didn’t expect — a true sign of agility.
The recent brouhaha about HarperCollins’ policy of restricting ebook circulation in libraries misses the larger point that libraries and publishers can work toward satisfying their respective interests.
When you explore the revenue model of e-books vs. print books, some pricing practices make sense. But when you factor in the expenses, the logic begins to break down.
Books take the shape of their containers, and the containers in turn shape the kinds of books we create. The new ebook containers have different affordances, which must be studied to develop a successful ebook program.
Users are gaining a “me at the center” expectation, but publishers have a “we at the center” world view. Can the wrenching changes be made? David Worlock worries maybe not.
In a disruptive publishing environment, publishers cannot rely on a purely editorial strategy, as many of the issues now facing them are not editorial in nature.
Amazon’s Kindle and e-book sales take off, and the overall trend is for a huge shake-up in the retail book space.
A Nielsen usability study confuses speed with usability, raising many questions in so doing.
Using POD (print on demand) as a means to support open access is not a viable business model.
Apple announces a new model iPhone and an updated operating system for all iPhones/iPads/iPod Touch devices. What impact will these new technologies have on publishers?
Mobile computing is the norm, but it also creates easy trading ground for our privacy. Is this just the new normal?
Major trends are at work in information exchange technologies and interface design, but publishers remain hampered by incumbent traits.
Technological platform wars have taken control of the book business, and publishers are now collateral damage in the fight.
This weekend Amazon pulled all of MacMillan’s books, both electronic and paper, from their store due to a dispute over eBook pricing policies. Is this the first battle in the war for control of the publishing industry?