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Archives: Market Research

Caught in the Middle — Can Publishers Resolve Contradictory Expectations?

A session at ALPSP shines a light on why publishers are caught in an impossible situation — satisfying customers who demand different things at different times, and who are not aligned around the ultimate benefit they all seek to deliver.

  • By Kent Anderson
  • Sep 29, 2016
  • 13 Comments

Quick Survey on Our Email Alerts

Having trouble getting our email alerts? Please let us know.

  • By Kent Anderson
  • Jan 19, 2013
  • 3 Comments

The Demand for Convenience — Attention Scarcity Reverses the Equations of Publishing

Convenience is a major driver of content usage. But what other changes are afoot that feed into this amorphous concept of “convenience”?

  • By Kent Anderson
  • Jun 7, 2011
  • 9 Comments

Lessons for Publishers: Listen, Learn, and Experiment

In less than a minute, essential advice for survival today and success tomorrow.

  • By Kent Anderson
  • Apr 30, 2010
  • 3 Comments

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The mission of the Society for Scholarly Publishing (SSP) is to advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking. SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.

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