Filter, Not Funnel: What Zero-click Means for Brand and Engagement
The threat of zero-click search makes organizational brand more important than ever and presents a huge opportunity.
Guest Post — When the Front Door Moves: How AI Threatens Scholarly Communities and What Publishers Can Do
AI-enabled discovery and summarization tools seem like magic to end users, but for publishers it looks like disintermediation.
This One Doesn’t Scale — One Big Reason Why Online Advertising Is Comparatively Limited
Online advertising fails to match print advertising in its scalability, slowing the transition to online for major journals and capping the potential for online subscription prices to be offset in a manner similar to print’s legacy business.
Link Miser — Why the NLM Links to PubMed Central Versions Directly from PubMed Search Results
Why does PubMed preferentially link to PMC versions in its search result lists? Emails from 2011 suggest it’s specifically to generate more traffic to PMC and show off NLM services.
What PubMed Central's Drag on Publisher Traffic Could Mean Financially
When you think through all the effects stealing traffic has on online publishing businesses, PubMed Central’s competitive presence looms large — whether you sell subscriptions, ads, or APCs.
Traffic Isn’t Revenue: Twitter and Ning Reach Different Crossroads
Twitter and Ning are both tremendously popular online tools-but popularity does not immediately translate into revenue. While the two companies are in decidedly different positions, each is trying to find a way to monetize all that traffic.