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Archives: traffic

This One Doesn’t Scale — One Big Reason Why Online Advertising Is Comparatively Limited

Online advertising fails to match print advertising in its scalability, slowing the transition to online for major journals and capping the potential for online subscription prices to be offset in a manner similar to print’s legacy business.

  • By Kent Anderson
  • Mar 17, 2014
  • 14 Comments

Link Miser — Why the NLM Links to PubMed Central Versions Directly from PubMed Search Results

Why does PubMed preferentially link to PMC versions in its search result lists? Emails from 2011 suggest it’s specifically to generate more traffic to PMC and show off NLM services.

  • By Kent Anderson
  • Oct 8, 2013
  • 3 Comments

What PubMed Central's Drag on Publisher Traffic Could Mean Financially

When you think through all the effects stealing traffic has on online publishing businesses, PubMed Central’s competitive presence looms large — whether you sell subscriptions, ads, or APCs.

  • By Kent Anderson
  • Nov 12, 2012
  • 13 Comments

Traffic Isn’t Revenue: Twitter and Ning Reach Different Crossroads

Twitter and Ning are both tremendously popular online tools-but popularity does not immediately translate into revenue. While the two companies are in decidedly different positions, each is trying to find a way to monetize all that traffic.

  • By David Crotty
  • Apr 19, 2010
  • 8 Comments

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