Online advertising fails to match print advertising in its scalability, slowing the transition to online for major journals and capping the potential for online subscription prices to be offset in a manner similar to print’s legacy business.
Why does PubMed preferentially link to PMC versions in its search result lists? Emails from 2011 suggest it’s specifically to generate more traffic to PMC and show off NLM services.
When you think through all the effects stealing traffic has on online publishing businesses, PubMed Central’s competitive presence looms large — whether you sell subscriptions, ads, or APCs.
Twitter and Ning are both tremendously popular online tools-but popularity does not immediately translate into revenue. While the two companies are in decidedly different positions, each is trying to find a way to monetize all that traffic.