The International Association of STM Publishers released its Future Trends for 2020 last week. The sea upon which publishers sit is choppy and full of cross currents, that could prove perilous or fortunate, depending on one’s perspective and reaction.
EPUB 3 reveals many smart advances, making EPUB a more viable direction than ever. And with the changing landscape of reading devices and customer preferences, even the vaunted PDF may feel the tremors.
2004 = What is a blog? 2007 = What is Twitter? And for some, another mainstream technology is still a bit unknown. A lesson in the fact that your audience is not the entire universe.
The notion that a small group of highly-influential people are responsible for trends may need to be replaced by a more random notion that any person can start a trend when the conditions are right.