Data Detectives: Investigating What is, and What is Not, Measured

Businesses are using more data than ever to inform decision making. While the truly large Big Data may be limited to the likes of Google, Amazon, and Facebook, publishers are nonetheless managing more data than ever before. While the technical challenges may be less daunting with smaller data sets, there remain challenges in interpreting data and in using it to make informed decisions. Perhaps the most daunting challenge is in understanding the limitations of the dataset: What is being measured and, just as importantly, what is not being measured? What inferences and conclusions can be drawn and what is mere conjecture? Where are the bricks and mortar solid and where does the foundation give way beneath our feet?

On Communicating Science, Technology, Engineering, and Medicine – Alan Alda Talks About Improving Scientific Communication

Alan Alda spoke at the AAAS meeting in Chicago on the theme of communicating science to the public. We often view the communication of science, be it in one’s own scholarly journals or in mass media, as somehow distinct and meaningfully different from other communication styles. However, Alda made the point repeatedly during his presentation that this should not be the case. One can accurately convey science with stories and an engaging style that not only brings the reader along in the discovery process, but also preserves the truth and validity of the underlying discovery. Alda made the point that “Communication is not something you add on to science, it is of the essence of science.” Publishers can help to improve how science is communicated; indeed it is at the core of what publishers bring to the process of distributing science.

Inadvertent Innovation

While we usually think of innovators as visionaries with big ideas that challenge the very assumptions of the way we conduct our lives, many innovations seem to happen almost by accident. The challenge is how to make these accidents occur more often and to benefit from them.

Collaborate, co-operate, communicate!

Much of the public debate about open access is polarized, but a recent study of scientific communications shows that extremism breeds more extremism. Isn’t it time we started to look at more effective ways to communicate – to listen, learn to understand each others’ views, and find ways of collaborating and cooperating, rather than competing?

Marketing in the Stream

Social media presents a new set of marketing opportunities for publishers, the most important of which is a new paradigm for thinking about the world of digital media, which now is the world of the social stream instead of the world of cyberspace.

Looking for Pirates in the Sea of Content

With the ease of posting and searching online for final published PDFs of journal articles and ebooks, publishers have turned to digital solutions for finding unauthorized copies of copyrighted materials. Recently, some authors have taken exception to these policies leaving publishers to defend these practices and explain author rights when it comes to sharing accepted manuscripts.