Big Sister: Some Beneficial Aspects of Collecting User Data

The collection of end-user data is going to become more important for all publishers and may serve to describe those publishers that will be most successful in the coming years. Although data-collection is often thought to be a malignant instance of “Big Brotherism,” it may in fact be benign when implemented thoughtfully.

The Size of the Open Access Market

A report from Simba Information tallies the total value of the open access marketplace, putting OA at 2.3% of the total market for STM journals. It documents as well, without comment, that more and more OA activity is the business of for-profit companies.

D2C Marketing Report Now Available

A research report on direct-to-consumer marketing is provided here. The study was first announced on the Scholarly Kitchen. The report includes a survey of current university press practices and recommendations for steps to take to improve performance.