This is a slide presentation on freemium marketing, which was delivered at the 2013 SSP conference. The key argument is that freemium marketing is a form of product sampling, which must be integrated into the overall marketing plan.
Changes are afoot in the Kitchen, as leadership roles switch and we position ourselves for future success.
In this special SSP Annual Meeting edition of the Scholarly Kitchen podcast, Stewart Wills sits down with Tim O’Reilly of O’Reilly Media — and keynote speaker — to discuss favorite books, creating value, and the importance of diversifying your business.
Attending the SSP 35th Annual Meeting in San Francisco? Want to learn more about MOOCs? Ask your questions now, and we’ll try to answer them.
The Chefs are headed to San Francisco for another lively session closing out the SSP Annual Meeting. A range of topics and opinions will serve as dessert for a terrific meeting.
The Board of the Society for Scholarly Publishing votes to restore disputed posts in order to stand for the organization’s core principles of discussion, freedom of expression, and welcoming all perspectives.
The Scholarly Kitchen turns five this month. How time flies when you’re having fun.
A new publishing ecosystem is emerging that includes among its participants O’Reilly Media, Pearson, Safari Books, Barnes & Noble, Microsoft, and Liberty Media. This new ecosystem may come to challenge the proprietary ebook networks of Amazon and Apple.
The Kitchen continues to thrive — more than a million views in 2012, thousands of followers, and a lot of energy going into 2013. Here are some details.
The Scholarly Kitchen can be a useful research tool for its contributors, as it enables the community to participate in certain kinds of questions. But group blogs don’t work for everyone.
After a summer full of interesting posts and time to think, a bit of reflection seems in order as we head into Fall.
Vitriol may have obscured important points in a post last week. The growing business strategy of our era is to drive the cost of everyone else’s product to zero in order to make more money from your own product. This imbalance stifles innovation and creation.
The participants in the recent SSP session debating the value of publishers reflect on the session, the audience interactions, and their talks. And, of course, the Romans.
3:30 p.m.: David C. notes that publishers are in an interesting quandary — they’re castigated for making a profit, yet they’re asked to make huge ongoing investments to make information more findable and usable. Publishers need to bring out the […]
Time for your input for a session at the upcoming SSP Annual Meeting — pose your questions now!