Revisiting: Why Publishers’ Brands Matter
Revisiting Joe Esposito’s 2010 post on the role publishers’ brands play in purchasing decisions.
What Does "Brand" Mean for Library-based Presses?
Library-based publishing is growing. A recent survey in Australia shows that “increasing visibility of the university brand” is a common objective. Charlie Rapple considers some of the challenges relating to brand for this growing sector.
Buried in the Matryoshka — Unpacking the "Value Add" of Peer Review
Publishers often slap labels on activities that are complex, expensive, and high-value. Worse, we often accept people calling these activities “value-add” when they are core functions of how scientific information shared.
PubReader — Obscuring Journal Branding for the Sake of Repository Branding
A new way to view journal content in PubMed Central casts journal branding aside for a uniform PMC approach.
Branding, Plausible Deniability, and the New York Times
Publishing materials under a trusted brand, then attempting to disavow that content when complaints arise about bias and professionalism doesn’t reflect well on the New York Times, paper or corporation. Having a portfolio of products requires responsible management of the brand constellation. Hiding out in the thicket of brands is craven.
Bike Sharing Comes to the Academic Library
At Cornell University, you can rent a bicycle from the circulation desk. Should the library be peddling a different brand?
Stick to Your Ribs — Why Publishers' Brands Matter
(Editor’s Note: Published just over a year ago, this post helped people from outside publishing houses understand some fundamentals of brand management and quality proxies. It’s as clearly written as anything you’ll ever see, and a gem from the archive.) […]
Left-handed Cancer, Box Springs, Scientific American, Branding, and Credibility
When brands, credibility, and trust all stumble, what is an increasingly weary public supposed to think?
Why Publishers’ Brands Matter
Publishers’ brands matter very much to consumers, but sometimes people are unaware of the role brands play in purchasing decisions.