The Terrible Burden of a Prestigious Brand

While all publishers like to have a strong brand, some brands are so prestigious that they actually serve to paralyze the managements responsible for them, making it impossible to introduce innovations and to develop the business. Vast bureaucracies arrive whose purpose is not to develop the business but to protect the vaunted brand. This is a management problem, not a marketing one, but it can stymie a publisher from pursuing a progressive agenda.

Why are Authors Citing Older Papers?

Scholars are citing an increasingly aging collection of scholarship. Does this reflect the growing ease with accessing the literature, or a structural shift in the way science is funded–and the way scientists are rewarded?

Growing Impact of Older Articles

Scholars are citing proportionally more older material, a new Google paper reports. Digital publishing and delivery, and better search engines can only explain part of the trend. Something much bigger is taking place.