Putting Freemium Marketing into Context

This is a slide presentation on freemium marketing, which was delivered at the 2013 SSP conference. The key argument is that freemium marketing is a form of product sampling, which must be integrated into the overall marketing plan.

SSP Annual Meeting — A Call for Participation

Now is your chance to shape the SSP program as a speaker or session organizer. The Call for Participation is open now through November 11, and we want to hear from you with a proposal for a session you would like to see, organize, or lead.