There is much discussion now about creating new online bookstores, especially for academic publishers. Some of these discussions, however, are not aligned with overarching trends on the Internet and risk creating something that appears to be out of date the moment it is launched.
A social media campaign may have little (if any) effect on article readership, a recent study reports.
A Spanish court’s decision around Google News suggests that the barter arrangement with Google and other general search engines — in which they pay nothing to license our content — may have a more viable financial future.
We often talk about how our customers (a.k.a. users, researchers, authors, readers, etc.) are being overwhelmed by the flood of information available today. Let’s not forget that we are consumers of information as well. How are we handling information overload? […]
Social media giant (and information tool) Twitter has casually suggested to its users that it might be changing its algorithm. But has it considered what the implications for users might be? The users have and they are worried.
The best way to increase D2C sales is to work in increasing the traffic to your site. Without traffic, there can be few sales. Unfortunately, the university press community has paid little attention to building Web traffic.
A video of Rick Anderson’s recent talk at the Smithsonian, on why it’s so hard to have conversations about open access that don’t devolve into shouting matches and accusations of bad faith
Social media presents a new set of marketing opportunities for publishers, the most important of which is a new paradigm for thinking about the world of digital media, which now is the world of the social stream instead of the world of cyberspace.
Scholarly Kitchen chef Todd Carpenter discusses technical standards in today’s scholarly-publishing landscape, and what’s on the horizon.
This is an essay on what it would mean to create a university press that operates at Web scale. It speculates about what such an endeavor would look like and probes some aspects of the financial model.
Does the rise of altmetrics mean a shift in the journal publishing landscape where marketing and publicity efforts surrounding articles take precedence?
Mitch Joel talks about how to survive and thrive in the current era of technology-driven change.
Revisiting the subject of social media and scientific research–have we made much progress in the last few years?
Back in 2009, I wrote a post about the death of the television schedule. In the post, I discussed shelf life versus participation value for content, highlighting the rare entertainment events like sports that continue to offer a semblance of […]
Publishing does not take place in a vacuum but in an ecosystem. The book business is changing not because of a preference for digital books but because physical bookstores are being removed from the ecosystem.