Build a Better Mousetrap
The best way to increase D2C sales is to work in increasing the traffic to your site. Without traffic, there can be few sales. Unfortunately, the university press community has paid little attention to building Web traffic.
Rick Anderson at the Smithsonian: "Is a Rational Discussion of Open Access Possible?"
A video of Rick Anderson’s recent talk at the Smithsonian, on why it’s so hard to have conversations about open access that don’t devolve into shouting matches and accusations of bad faith
Marketing in the Stream
Social media presents a new set of marketing opportunities for publishers, the most important of which is a new paradigm for thinking about the world of digital media, which now is the world of the social stream instead of the world of cyberspace.
Scholarly Kitchen Podcast: Standards, Standards, Standards
Scholarly Kitchen chef Todd Carpenter discusses technical standards in today’s scholarly-publishing landscape, and what’s on the horizon.
The Web-scale University Press
This is an essay on what it would mean to create a university press that operates at Web scale. It speculates about what such an endeavor would look like and probes some aspects of the financial model.
Driving Altmetrics Performance Through Marketing — A New Differentiator for Scholarly Journals?
Does the rise of altmetrics mean a shift in the journal publishing landscape where marketing and publicity efforts surrounding articles take precedence?
Scholarly Kitchen Podcast: Mitch Joel on Rebooting Your Business, and Your Life
Mitch Joel talks about how to survive and thrive in the current era of technology-driven change.
Stick to Your Ribs: Science and Web 2.0: Talking About Science vs. Doing Science
Revisiting the subject of social media and scientific research–have we made much progress in the last few years?
Spoilers, Social Media Feeding Frenzies and the Need to Connect
Back in 2009, I wrote a post about the death of the television schedule. In the post, I discussed shelf life versus participation value for content, highlighting the rare entertainment events like sports that continue to offer a semblance of […]
An Industry Pining for Bookstores
Publishing does not take place in a vacuum but in an ecosystem. The book business is changing not because of a preference for digital books but because physical bookstores are being removed from the ecosystem.
Scholarly Kitchen Podcast: Bibliometrics in an Age of Abundance
Chef Phil Davis discusses the current state of the art in analysis of citation, usage, and other information sources, and some of the opportunities and challenges for bibliometrics in a data-rich era.
Scholarly Kitchen Podcast: Jason Priem on Altmetrics, Today and Tomorrow
An advocate for alternative metrics for article impact takes stock of where they are now, and where they’re going.
Leo and Moshimo in Love? A Mother Describes The Matrix
When a mother watches a famous mind-bending sci-fi movie and then has to retell it, the results are lovable and hilarious.
Don't Shoot the Messenger — Keeping Our Eye on the Real Meaning of the eLife-PubMed Central Scandal
Attacks — both overt and covert — from OA advocates and NIH/NLM phantoms come in the wake of the posts revealing how eLife and PubMed Central coordinated activities and kept secrets.
SSP Launches Sharp, Redesigned Web Site
The Society for Scholarly Publishing (SSP) launches its new Web site — a sharp, usable, and useful update that makes it easier to take advantage of SSP resources.