Marketing Amidst a Pandemic
Our Chefs reflect on considerations for marketing and marketers amid the pandemic.
Our Chefs reflect on considerations for marketing and marketers amid the pandemic.
John W. Warren, Director of the Master of Professional Studies in Publishing program at The George Washington University, offers tips on building a career in publishing.
Building a brain trust is a key part of the tasks of a CEO, as some difficult questions require the guidance and reflection of trusted advisors.
In today’s guest post, Kasia Repeta of Duke University Press focuses on the often-overlooked issue of bias against those who speak English with an accent and urges us all to be more inclusive.
TrendMD may drive traffic, saves, and citations, according to a new study by the founders and employees of TrendMD. Deeper analysis of their results reveal overstated results and a lack of context. Should these papers be considered sound science just another form of marketing?
A new set of courses in research data management is being offered to librarians. Todd Carpenter talks with the founders of the RDMLA to find out more.
A brief review of studies linking social media and article-level performance.
Analyzing subscription expenditures at the institutional level suggests that for US institutions, subscriptions represent a very slight burden on university budgets, while delivering value to many stakeholders.
In the wak of Plan S, many independent and society publishers are investigating partnerships with larger publishing houses. It’s important to understand what it means to join a publisher’s Big Deal program, and so here we revisit Michael Clarke’s post that explains the changing nature of the Big Deal and what it can mean for these partnerships.
Publishers are losing online traffic on their own platforms. What does this mean for the future of the publisher site and the hosted platform companies?