COVID-19 and the anti-racist movement are driving publishers to respond to and engage with readers in new and innovative ways but will these continue? This two-part guest post by Kasia Repeta features calls to action from across the publishing community.
Collen Scollans looks at effective marketing strategies during disruptive times.
With their audiences in COVID-19 lockdown, publishers are testing out new marketing strategies while some authors are taking matters into their own hands.
Christos Petrou looks at megajournal performance and the resulting business implications.
How many advertisements have you seen from companies expressing their concern and solidarity with their customers? Can you remember any of them, or have they all blurred together? There may be a reason why…
As professional and academic societies scramble to cancel meetings or move them to online formats in the wake of the COVID-19 pandemic, Michael Clarke discusses considerations for both maintaining revenues and engagement.
Find out how Ripeta, ResearchFish, Publons, Morressier, Quartzy, Zanran, Quertle, Citavi, Writefull, Gigantum and Kudos got their names.
Recognizing the importance of community engagement, but also some of the challenges facing traditional forms of engagement and incumbent facilitators, several chefs reflect on how one facilitates a community amidst today’s crisis.
Our Chefs reflect on considerations for marketing and marketers amid the pandemic.
John W. Warren, Director of the Master of Professional Studies in Publishing program at The George Washington University, offers tips on building a career in publishing.
Building a brain trust is a key part of the tasks of a CEO, as some difficult questions require the guidance and reflection of trusted advisors.
In today’s guest post, Kasia Repeta of Duke University Press focuses on the often-overlooked issue of bias against those who speak English with an accent and urges us all to be more inclusive.
TrendMD may drive traffic, saves, and citations, according to a new study by the founders and employees of TrendMD. Deeper analysis of their results reveal overstated results and a lack of context. Should these papers be considered sound science just another form of marketing?
A new set of courses in research data management is being offered to librarians. Todd Carpenter talks with the founders of the RDMLA to find out more.
A brief review of studies linking social media and article-level performance.