Controversial Topics, Experimentation, World of Tomorrow

Free and Not Free: The $500K iPod

Last week, I wrote about the new “racetrack memory” described in a recent Science paper. The commercial application of such high-capacity devices naturally falls toward high-demand media like music and movies. An interesting tangent of this is that while the devices may or may not be expensive to purchase, they will become increasingly valuable when filled. For instance, an iPod with 16GB now can hold 40,000 songs. At $0.99 each, that’s $39,600 worth of music. You own a $30,000 iPod!

It makes you wonder why Apple has to charge at all for iPods. A recent article in Wired exposes this question very nicely. Why do movie theaters charge admission when they snag $40 from you at the concession stand? What if movie theaters were free? More people would go, I’ll bet. Wouldn’t the owners make more money that way?

And what if Apple offered iPods for free? Wouldn’t they make $20,000-$40,000 off each one through music sales offered exclusively through the iTunes store? There is a rational argument here about “freeconomics,” as the Wired article terms it.

When racetrack memory makes your iPod have unlimited capacity for video, audio, and data, what will it be worth to Apple for you to own one? $500K? Shouldn’t Apple just give you one? As a Mr. Gillette once discovered, giving away the razors and selling the blades is a good model.

Scholarly publishers don’t have options like this — or do we? How would a scholarly publisher structure a business model like this?

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About Kent Anderson

I am the CEO/Publisher of the STRIATUS/JBJS, Inc., the home of the Journal of Bone & Joint Surgery, JBJS Case Connector, JBJS Reviews, JBJS Essential Surgical Techniques, the JBJS Recertification Course, PRE-score, and SocialCite. Prior to this, I was an executive at the New England Journal of Medicine. I also was Director of Medical Journals at the American Academy of Pediatrics.

Discussion

2 thoughts on “Free and Not Free: The $500K iPod

  1. Brilliant observation, Kent! HP does it with printers too. Every time you buy printer cartridges you spend about 20% of the cost of the printer itself.

    So what would be the follow on sale for a scholarly publisher? Interesting postulate!

    Posted by Ann Michael | Apr 24, 2008, 10:00 am
  2. I believe some STM publishers are already doing this by giving away their regular issues for free (online) yet charging for all the extras (alerts, podcasts, video, PDA support, back issues…).

    Posted by Holly B | Apr 24, 2008, 2:35 pm

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