An interesting session on “Green Publishing,” meaning more environmentally aware publishing choices. One observation from the audience is that there were two types of “green” being mentioned in the same breath — the type when choices are made solely based on the best interests of an environmental stance (so, green in the chlorophyll sense), and the type when choices are made to run a business more efficiently (e.g., UPS reprogramming its computers to make all righthand turns, eliminating idling in lefthand turn lanes and saving $600 million per year in fuel costs), thereby being sound business decisions (green in the monetary sense).

Either way, since the goal to me seems improvement in human well-being, both approaches are viable. Still, a distinction worth recognizing when it occurs.

Good meeting!