We’re always looking for better ways to understand our audience, to connect with our readers. An interesting way to see how your audience works and communicates is to use Twitter search.
If you publish a book, try entering the name of the book or the last name of the author. If you publish a journal, try entering the acronym or title.
You might be surprised at how many people are Twittering about your content or brand.
Here are a few examples for your amusement and/or amazement:
- Proceedings of the National Academy of Sciences: PNAS
- British Medical Journal: BMJ
- New England Journal of Medicine: NEJM
- Nature (titles like Nature and Science are a little hard to separate from the generic term)
- Federation of American Societies of Experimental Biology: FASEB
Once you find an entry citing your organization, publication, or product, click on it. It should pop up in isolation with a link to anyone who has replied to it. Click on this. Keep going until you have seen the conversation in its entirety. It can be pretty interesting.
Twitter isn’t a novelty any more. Users are discussing and sharing content over it, and often very quickly upon publication.