Recently, Bowker released book-purchasing and reading habits for 2008, derived from a 60-75 question survey of 36,000 book buyers. The results are shown below in a slideshow. Here are some I found interesting:
- Half of Americans bought a book in 2008; 45% of American read a book in 2008.
- Most books were purchased by female shoppers.
- Seniors are adopting the Kindle the fastest.
- The mystery-detective fiction genre is the most popular. Its readers are also the least affluent.
- Internet bookstores have surpassed large chain bookstores for book shopping.
- Internet ads created awareness for books for 54.1% of respondents.
- Online reviews are driving decisions 2x the rate of printed reviews.
If anyone can explain Slide 19 to me, I’d appreciate it.
Overall, an interesting study of the landscape of book shopping and buying habits.