Printing press from 1811, photographed in Muni...
Image via Wikipedia

Selected Post: When Did Print Become an Input?

Content and technology have always been inseparable elements in the user experience, as highlighted in my post earlier this year entitled, When Did Print Become an Input. Historically, that experience was delivered through print.  In fact, print technology is so ingrained in our organizations that it is no longer regarded as technology at all — it is simply part of the status quo. Editors and publishers create “experiences” that naturally work in print without needing technology support or education.

However, in many organizations, the only experts in digital delivery technology are in IT.  Some organizations even feel that a technical understanding of current delivery options is not critical to the editorial function. Again, there’s the idea that we can create content now and worry about how we’re delivering it later, which is essentially a linear, print-focused view.

But that doesn’t work anymore. The speed and nature of innovation in the content industry makes it almost impossible to compete if editorial and publishing resources are not highly literate in the ways in which technology impacts the customer’s content use and expectations.

It has become imperative that editors and publishers have the ability to experiment and refine user experience through all content delivery mechanisms.  Content creators and designers shouldn’t just be familiar with these technologies on an abstract level.  They need to know how to use them – just like they’ve been using print for years!

Enhanced by Zemanta
Ann Michael

Ann Michael

Ann Michael is Chief Transformation Officer at AIP Publishing, leading the Data & Analytics, Product Innovation, Strategic Alignment Office, and Product Development and Operations teams. She also serves as Board Chair of Delta Think, a consultancy focused on strategy and innovation in scholarly communications. Throughout her career she has gained broad exposure to society and commercial scholarly publishers, librarians and library consortia, funders, and researchers. As an ardent believer in data informed decision-making, Ann was instrumental in the 2017 launch of the Delta Think Open Access Data & Analytics Tool, which tracks and assesses the impact of open access uptake and policies on the scholarly communications ecosystem. Additionally, Ann has served as Chief Digital Officer at PLOS, charged with driving execution and operations as well as their overall digital and supporting data strategy.


1 Thought on "Ann's Pick for 2010: Print Isn't the Technology of Today . . . or Tomorrow"

I couldn’t agree more. And in scholarly book publishing, publishers will never be able to get much beyond the idea of an e-book as a digital facsimile of print (with maybe a few bells and whistles added unless they really understand what the new medium is capable of doing to transform the whole notion of what the “book” can be as a digital object.

Comments are closed.