In 2006, when Google paid $1.65 billion in stock for YouTube, there was some doubt that the site would ever pay back the investment. But Google had a long-term vision, which has clearly paid off. There are many YouTube publishers making more than $100,000 per year, based on estimates (Google doesn’t allow actual numbers to be released). And that’s after the money is split with Google.
Now, YouTube is celebrating a remarkable 2011 by hosting a video of its top videos — where else, but on YouTube.
there were more than 1,000,000,000,000 (one trillion) playbacks on YouTube this year (yep, count ‘em, 12 zeroes). That’s about 140 views for every person on the earth.
Aside from these numbers, the remarkable cultural effect of YouTube should also be appreciated. See for yourself — how many of these do you recognize?
Happy Friday. Happy Holidays. Merry Christmas.