As technologies change, the way we interact with the scholarly literature and the types of information conveyed continue to evolve. Interface design (#33 on this list) is an area where publishers continue to experiment, whether Rockefeller University Press’ Data Viewer or eLife’s Lens (#74).
This is not a problem limited to scholarly publishers, and the video below, from the always fascinating Every Frame A Painting website takes a look at the evolving ways that filmmakers depict text messaging and online activities in movies. The key here, as it always is in design:
Remember: cheap, efficient and elegant.