Habituation is a huge problem for publishers. We get so used to the way things are that we fail to see our products objectively, and this hampers our efforts to improve them. Tony Fadell, the designer behind the iPod and the Nest thermostat, talks about ways we can get past habituation and make life better for our customers. Who knew you could learn so much from those little stickers on fruit?
2 Thoughts on "The First Secret of Design"
So, one lesson is that we should be hiring more young people, or at least people with “young minds.” Makes sense to me.