Habituation is a huge problem for publishers. We get so used to the way things are that we fail to see our products objectively, and this hampers our efforts to improve them. Tony Fadell, the designer behind the iPod and the Nest thermostat, talks about ways we can get past habituation and make life better for our customers. Who knew you could learn so much from those little stickers on fruit?

David Crotty

David Crotty

David Crotty is a Senior Consultant at Clarke & Esposito, a boutique management consulting firm focused on strategic issues related to professional and academic publishing and information services. Previously, David was the Editorial Director, Journals Policy for Oxford University Press. He oversaw journal policy across OUP’s journals program, drove technological innovation, and served as an information officer. David acquired and managed a suite of research society-owned journals with OUP, and before that was the Executive Editor for Cold Spring Harbor Laboratory Press, where he created and edited new science books and journals, along with serving as a journal Editor-in-Chief. He has served on the Board of Directors for the STM Association, the Society for Scholarly Publishing and CHOR, Inc., as well as The AAP-PSP Executive Council. David received his PhD in Genetics from Columbia University and did developmental neuroscience research at Caltech before moving from the bench to publishing.


2 Thoughts on "The First Secret of Design"

So, one lesson is that we should be hiring more young people, or at least people with “young minds.” Makes sense to me.

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