Habituation is a huge problem for publishers. We get so used to the way things are that we fail to see our products objectively, and this hampers our efforts to improve them. Tony Fadell, the designer behind the iPod and the Nest thermostat, talks about ways we can get past habituation and make life better for our customers. Who knew you could learn so much from those little stickers on fruit?

David Crotty

David Crotty

David Crotty is the Editorial Director, Journals Policy for Oxford University Press. He serves on the Board of Directors for the STM Association, the Society for Scholarly Publishing and CHOR, Inc. David received his PhD in Genetics from Columbia University and did developmental neuroscience research at Caltech before moving from the bench to publishing.

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2 Thoughts on "The First Secret of Design"

So, one lesson is that we should be hiring more young people, or at least people with “young minds.” Makes sense to me.

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