Why are tennis balls fluorescent yellow? Why is bubble gum pink? Why are pencils yellow? The video below explores the origins of each of these “standard” colors for different objects, and it’s interesting to compare and contrast between those for which the color was chosen for a functional design rationale (tennis balls, traffic lights, the white coats doctors wear) versus those whose colors represent branding (pencils) or those with a color that stems largely from what materials folks had on hand at the time (barns). It’s also interesting to note the role that the book Little Women may have played in reversing the perception that pink is a boy’s color and blue a girl’s color.
Now, a question I’ve often wondered about: Why is the open access logo orange?