Will Ad Targeting Lead to a Lesson in Moderation?
Targeting ads isn’t logically sustainable. But will the direct marketing mindset concede its limits in the advertising age?
The Real-time Web May Kill the Radio Star — Unless Radio Toughens Up
The WSJ stance against Google reveals the power of the real-time Web and value-inertia among the ad sales people at WSJ, not predation by Google.
When Less Is More: The Upside of Paywalls and Delisting from Google
Rupert Murdoch’s recent moves have challenged the widely held notion that Google and the traffic it generates are essential to a successful web publishing business. Is it better to have lots of freeloading readers or a much smaller group of paying customers? Could the rumored search engine subsidies help support struggling scholarly publishing activities?
Can the Creativity of Social Persuasion Cure “Corporate Asperger’s Syndrome”?
When we lose track of the social role of our materials, we miss opportunities to accomplish our goals in refreshing ways.
More Viewers Watching More Ads — The Lessons of the DVR Paradox
DVRs increase viewership and engagement with advertising. Will we be able to recognize the equivalents in our industry when they arrive? Are some here already?
Google Maps a Disruptive Path with a “Less Than Free” Pricing Model
In a set of disruptive moves that may be unmatched, Google is positioning itself to simultaneously compete effectively in smartphones, GPS, geo-ads, and operating systems, all based on a “less than free” pricing model.
Metaphors of News at “The Guardian”
The Guardian is doing what every news organization — every publishing organization — should do. Are you listening?
“The Chaos Scenario” — Collapse, Disruption, and Improvement
The collapse of media is captured succinctly and brilliantly in this interview with Bob Garfield, an Advertising Age critic, NPR personality as co-host for “On the Media,” and author of “The Chaos Scenario.” This interview with Chris Kinneally nicely sums […]
Is There a Hole in the Middle of the Information Age?
Newspapers created a choke point for information supply. How do we avoid creating a hole at the center in the age of the demand economy?
The Social Media Guru
A video sums up the strange new world of The Social Media Guru. Also, a follow-up on Chris Anderson’s “Free”.
Been Avoiding Social Media? It Just Kicked In Your Door
With all the buzz around the invitation-only beta release of Google Wave last week, you might be excused for not noticing the much quieter and, in the humble opinion of this writer, far more significant launch of a little tool […]
“Content Nation” — Self-promotion in the Age of 2.0 Buzzwords
A 2.0 Publishing talk delivers little more than anecdotes, buzzwords, and a narrative that conflates technological, biological, and cultural evolution. Does “Content Nation” really deliver a new view of publishing? Or just a business model borrowed from Web 2.0?
Online Advertising — Are Publishers Squandering the Opportunity?
Image via Wikipedia Jim Spanfeller, who is leaving his role of CEO of Forbes.com, recently wrote a provocative piece about online advertising entitled, “Publishers Are Killing Web Advertising’s Potential With Misguided Pricing.” His compelling complaints have to do with publishers […]
Questioning the Attention Economy
Rupert Murdoch’s plans to charge for access to his newspapers has been widely criticized as it will cut the material out of the wider online conversation. But what good is it to be part of a conversation that doesn’t bring in any revenue?
Gaming the Rating System
Manipulating online rating systems may be more common than you think. Journals promoting highly-downloaded and rated articles should take note.