The Scholarly Kitchen

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Archives: Advertising

Book Buying Habits — Evolving and Online

Bowker summarizes book shopping and purchasing habits for 2008 in a nice slideshow. Surprises? Females, seniors, and the Internet’s role.

  • By Kent Anderson
  • Jun 12, 2009
  • 6 Comments
  • Time To Read: < 1 min

Twitter’s Business Model Emerges

Twitter’s initial business model won’t be about advertising, proving again how different distribution is these days, and how well Twitter might understand this.

  • By Kent Anderson
  • May 20, 2009
  • 9 Comments
  • Time To Read: 2 mins

Elsevier Published Fake Journals

Publisher admits to publishing 6 fake medical journals. Company official says the practice has ceased and strict disclosure rules are in place.

  • By Phil Davis
  • May 7, 2009
  • 12 Comments
  • Time To Read: 2 mins

Online Audience Growing Fast

New data show how powerful the online channel is becoming, with audience and attention to spare. When will some major players wake up to this reality?

  • By Kent Anderson
  • Apr 21, 2009
  • 0 Comments
  • Time To Read: < 1 min

Is “Mine” Just a Stunt?

Is “Mine” an experiment in custom publishing? Or a cynical PR effort to support a last gasp of print advertising?

  • By Kent Anderson
  • Apr 16, 2009
  • 1 Comment
  • Time To Read: 2 mins

Google Wants Your Links, Not Your Content

The Google Books Settlement has publishers up in arms over copyright and content presentation. They need to wake up and smell the coffee. That’s not what Google’s after.

  • By Kent Anderson
  • Apr 14, 2009
  • 6 Comments
  • Time To Read: 3 mins

Mergers Create Uber Publisher

According to a leaked document, publishing giants Springer, Elsevier, and Wiley-Blackwell will merge.

  • By Phil Davis
  • Apr 1, 2009
  • 32 Comments
  • Time To Read: 2 mins

You’re Murdering a Newspaper!

Newspapers are running out of ideas. A litany of desperate measures don’t bode well for a dying industry.

  • By Kent Anderson
  • Feb 11, 2009
  • 1 Comment
  • Time To Read: 2 mins

Advertising: Social vs. Keyword

While Google and Yahoo dominate online advertising in a keyword environment, could Facebook’s system dethrone them?

  • By Kent Anderson
  • Feb 4, 2009
  • 1 Comment
  • Time To Read: 2 mins

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The mission of the Society for Scholarly Publishing (SSP) is to advance scholarly publishing and communication, and the professional development of its members through education, collaboration, and networking. SSP established The Scholarly Kitchen blog in February 2008 to keep SSP members and interested parties aware of new developments in publishing.

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