Twitter’s Business Services Enter Beta Testing, Focus on Commercial Uses for Short Messages
One year later, Twitter’s business services plans seem to be rolling out.
Creating an Incentive: Can Social Media Offer Enough Carrots to Entice Scientists?
Scientists seem uninterested in participating in social media offerings, as the rewards offered are generally of insufficient value to warrant the effort required. Instead of just hoping that scientists will suddenly see the value in your product, why not offer incentives for participation?
STM Association Spring Conference: Are Publishers Listening?
The first day of the Spring STM Conference in Cambridge, Massachusetts, was filled with ideas, different perspectives, and an interactive crowd.
Short Stories and Comics: Niche Markets with Core Lessons for STM Publishers
The failure of the traditional music industry has become the standard cautionary tale for content industries adapting to a digital era. But for scholarly publishers, many factors make the music industry a poor comparison. We have more in common with smaller niche markets. Watching their electronic experimentation and new business models may be more informative as we seek new strategies for presenting and selling content.
Optimism and Pessimism in Journalism: Attitude Reflects Vulnerability, Packaging Seals It
A new Pew Research report shows that news media — print and broadcast — vary in their attitudes. But a deeper attitude about how the news should be presented may be their ultimate vulnerability.
Traffic Isn’t Revenue: Twitter and Ning Reach Different Crossroads
Twitter and Ning are both tremendously popular online tools-but popularity does not immediately translate into revenue. While the two companies are in decidedly different positions, each is trying to find a way to monetize all that traffic.
Twitter’s New Advertising Depends on Search, “Resonance,” and Performance
Twitter creates an ad model, modest in scope and cautious in implementation. It’s a good first step, and certainly not their last.
Why Publishers’ Brands Matter
Publishers’ brands matter very much to consumers, but sometimes people are unaware of the role brands play in purchasing decisions.
Finally! An Open Access Publishing App for the iPhone
At 99 cents, this may be the real “killer app” for open access publishing.
OK, Print Isn’t Dying — But It’s Definitely Not the Boss
The editor of “Vanity Fair” claims print isn’t dying. But the death metaphor obscures the reality — print isn’t as important as it once was.
The Next E-book Device Is Already Here
The next new e-book reading device is already here. (You may already own one.)
From Me to You: Selling Books on a Direct Basis
As more books are sold in electronic form, they will increasingly be marketed on a direct-to-consumer basis.
Money and Motivation: Will Content Survive the Age of Sharing and Collaboration?
The age of collaboration indicates some adjacent sources of value are emerging. Since adjacency is relative, how can publishers ensure that the central pieces remain?
Let’s Make Open Access Work
Let’s put aside all the controversy about open access publishing and come up with an OA plan that will work.
Orbiting the Google — A Gravitational Pull Affecting Our Lives and Thinking
Google exerts a strong pull in the digital realm. Is it strong enough to affect the boundaries of our thinking?