The Mixed Marriage of For-profit and Not-for-profit Publishing

Scholarly publishing is virtually unique in that it has significant representation by both for-profit and not-for-profit publishers. This alters the very nature of this segment of publishing, making the not-for-profits more business-like and forcing the for-profits to behave at times like mission-based organizations.

Connecting to End-Users

Digital media enables us to collect a huge amount of end-user data, far more than we could gather for print publishing. This presentation summarizes the way that data can be used to foster growth and concludes that end-user data is likely to require the creation of a new class of products.