QR Codes in a Journal — Printing Little Computer Programs for Mobile Integrations
A renowned surgery journal experiments with QR Codes to leverage the mobile Web. Will it work?
A renowned surgery journal experiments with QR Codes to leverage the mobile Web. Will it work?
Launched just weeks ago, the Mac App store is elaborating on themes the iPhone started, bringing product integration to a new level.
Vestron’s Law refers to the propensity for the rights to content to revert to the original publisher. The Law applies to all media types and accounts for some of the industry’s structural changes.
In 2011, the power of the individual consumer will set your strategies.
New publishers today are all Born Digital in their outlook, eschewing print strategies as expensive and difficult to break into.
A short video explaining how the list is made.
What better way to show how to make a great PowerPoint than with PowerPoint examples?
Amateur talent that won’t put you to sleep. Or will it?
Two flawed surveys help to reveal what might really be at stake in the higher ed book market.
Updated long-tail research shows that Amazon’s tail is growing, thanks to customers using search engines and user reviews more. How does that make you feel about the Google Books settlement?
A major publisher finds users like the iPad, spend more time with it, but don’t carry it around and encounter usability problems.
BMJ Open is marketed as high-volume journal of rejects. Did BMJ miss on marketing or is this the future of open access publishing?
Publishers still have to sell iPad content via single-issue apps. When will a subscription app finally be allowed?
Recent inflection points for the music industry may yet again prove instructive for publishers and others. But is it already too late for us to recover the craft of making products rather than providing content?
While losing distribution and production advantages might have hurt our businesses, losing our roles as anchoring and trust centers might cut deeper.