Community management has become a key part of social media and online publishing, whether we realize it or not. In this interview, an expert in the fields shares some views of how organizations can benefit from a more singular focus.
Information warfare is both tactical and strategic, with much of its success stemming from the weakened economics of the current information economy. Scholarly publishers have experienced this in many ways, from Google Scholar to predatory publishers to pre-print archives — all answers to the calls for “free information” and all revealing tactical and strategic vulnerabilities as accuracy and facts become luxury items in the information war.
On the surface editorial independence seems so straight-forward. However, it is filled with nuance. If publishing and editorial expectations are not clearly set, misunderstandings can cause angst, poor working relationships, and even legal action.
A Spanish court’s decision around Google News suggests that the barter arrangement with Google and other general search engines — in which they pay nothing to license our content — may have a more viable financial future.
The perfect brand video comes to life.
Online advertising fails to match print advertising in its scalability, slowing the transition to online for major journals and capping the potential for online subscription prices to be offset in a manner similar to print’s legacy business.
A study of journal advertising support in large, multi-specialty journals fails on many key fronts.
A strange trip down memory lane, when scientific articles funded by page charges were considered advertisements. Are we entering another era of “articles as advertising,” only this time without any limitations?
Our measurements of online advertising and online usage seem concrete and definitive, but they may obscure a larger truth about actual engagement and usage, leading to that subtle distinction between precision and accuracy.
As revenues from alternatives decrease and digital revenue sources prove insufficient, publishers are finding that straight-up asking readers to pay may be the best approach going forward.
Webinars can serve many roles — B2B, B2C, promotion, education. As they proliferate, the special mix of work and benefit webinars represent will come under scrutiny, and your ability to plan well to grow in this area may be tested.
Mitch Joel talks about how to survive and thrive in the current era of technology-driven change.
Kmart = hip? Of course, as they demonstrate taboos, when combined properly, can be funny and memorable.
The New York Times is now publishing short e-books, another step down the path to monetizing content directly instead of through the sale of advertising.
Facebook’s IPO has disappointed many, but to think that it presages a complete meltdown of the online ad market is a bit of an overstatement.